Leading MNC in confectionary
Case:
A major MNC in the confectionary business planned to enter the Indian Market & also
expected to have presence on a Pan India basis.
Challenges:
- Product to be made available at right temperature so that quality is maintained.
- Investment on the Manpower, infrastructure in a short time.
- Competition from existing players.
- TCL service providers.
- Product availability due to grey market
- Setting up the DC
Solution:
Snowman frozen Food provided a single window solution in the following way:
1 . Registration of the Confectionary Products in all the Modern Trade
Outlets(MTO).
2 . Primary, Secondary Movement & Storage based on the market demand
3 . Making the product available in the MTO
4 . Advance Collection & remittance.
5 . Collections within the credit limits.
6 . MIS
and Packaging, festival offer.
Besides above, Snowman set up a Distribution Centre (DC) at Pune exclusively for this
customer to cater to the above activities. |
